MGM RESORTS
Universal Love Songs

Universal Love is an album that offers six newly recorded versions of iconic love songs that give same-sex couples a soundtrack for their own love stories and feature pronouns changed to reflect the world of LGBTQ relationships. The songs are reimagined by Bob Dylan, Kesha, Valerie June, Benjamin Gibbard, Kele Okereke, and St. Vincent. The website served as a place to let visitors learn more about the movement as it gained traction and discover the music. The website received the honor of "Best Homepage" in the Webby's in 2018 and honoree in Best Corporate Social Responsibility Website.

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ABOVE: DISCOVERING THE MUSIC

The website puts the album artwork by Craig & Karl at its center with one simple action; to listen to love. The songs are housed within the rainbow, echoing the color sequence of the LGBTQ pride flag.

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ABOVE: THE INTERFACE

The playful interface features explosions of colour, rainbow waves that react dynamically as a visitor scrolls, a play button that emits hearts with the music and more.

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CLIENT

MGM Resorts

ROLE

Creative Direction, Art Direction, Design

RECOGNITION

Webby's, Web Designer Magazine, Awwwards, FWA, CSS Design Awards

YEAR

2018

CREDITS

Lotte Peters, Hugo Wiledal, Michael Hoang