SAMSUNG
SmartThings

Play and Learn is an interactive customer experience primarily designed for retail environments, but also perfect for sales training and marketing events. The experience aims to educate homeowners on the practical applications of connect devices, help them find and learn about the vast range of products that connect with the SmartThings ecosystem and help them understand just how simple it is to get started in making their home smart. The experience rolled out to major retailers across the United States and United Kingdom.

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ABOVE: THE FIXTURE

The experience was housed in a unit that was custom designed with the 12" tablet at it's center.

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ABOVE: IDLE STATE

The idle state was designed to cycle through a few smart home solutions using high contrasting brand colors as their backdrops with highly dynamic animation to increase the unit's presence in the store.

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ABOVE: SUGGESTED USES

A collection of moments educate users on the variety of applications of connected devices. Users can tap the products shown in each of the recipes to learn more about the product and it's possibilities. 

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ABOVE: PRODUCT CATALOG

The SmartThings ecosystem is not limited to Samsung products. It is an open platform that connects to devices from many manufacturers like Phillips, Sonos, and Google, that users might already own. The product catalog was designed to primarily communicate the breadth of products that are compatible with the ecosystem.

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ABOVE: GETTING STARTED

Getting Started educates users on the 3 simple steps to turn your home into a smart home. 

CLIENT

Samsung

ROLE

Art Direction, Design

YEAR

2017

DESIGN

Øyvind Nordbø