Quality menswear done right.

Sol-Sol is a streetwear label with roots in Durban, South Africa and Seoul, South Korea. Simple by design, refined and crafted to perfection—good quality menswear basics done right. These are some early concepts developed for the brand home, consisting of an online store, lookbooks, collections and commerce enabled editorial pieces showcasing the brand's involvement with makers and creators of all types at a grassroots level.

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BELOW: COLLECTIONS & LOOKBOOK

The collection and lookbooks feature the pieces in each look to encourage product discovery in the online store. 

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BELOW: EDITORIAL

Editorial pieces blend product discovery, content and brand story through content created with brand ambassadors and evangelists.

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CLIENT

Sol-Sol

ROLE

Creative Direction, Art Direction, 
Design

YEAR

2014

CREDITS

Photography: Grant Payne