Sheldon Lotter
Digital brand, experience, and product design.
I am a hands-on design director, leading teams to create user-centric experiences that are rooted in narrative, intuitive and engaging to use, and executed with a high attention to detail.
Selected Projects

MGM Resorts
Universal Love Songs
entertainment — campaign, immersive website
Universal Love Songs
entertainment — campaign, immersive website

Association of Pharmacists Belgium
Connecting Citizens and Pharmacists
healthcare — branding, service design, mobile app
Connecting Citizens and Pharmacists
healthcare — branding, service design, mobile app