MGM Resorts
Universal Love Songs
Universal Love is an album that offers six newly recorded versions of iconic love songs that give same-sex couples a soundtrack for their own love stories and feature pronouns changed to reflect the world of LGBTQ relationships.
The songs are reimagined by Bob Dylan, Kesha, Valerie June, Benjamin Gibbard, Kele Okereke, and St. Vincent. The website served as a place to let visitors learn more about the movement as it gained traction and discover the music.
The website received the honor of "Best Homepage" in the Webby's in 2018 and honoree in Best Corporate Social Responsibility Website.
Role
Creative direction, art direction, design
Creative and design
Lotte Peters
Creative Development
Hugo Wiledal
Production
Anna Benson, Viet Hoang
Partners
McCann New York
The songs are reimagined by Bob Dylan, Kesha, Valerie June, Benjamin Gibbard, Kele Okereke, and St. Vincent. The website served as a place to let visitors learn more about the movement as it gained traction and discover the music.
The website received the honor of "Best Homepage" in the Webby's in 2018 and honoree in Best Corporate Social Responsibility Website.
Role
Creative direction, art direction, design
Creative and design
Lotte Peters
Creative Development
Hugo Wiledal
Production
Anna Benson, Viet Hoang
Partners
McCann New York
