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SL ’22



Samsung
Play & Learn Retail Kiosks


        Play and Learn is an interactive customer experience primarily designed for retail environments, but also perfect for sales training and marketing events.
        The experience aims to educate homeowners on the practical applications of connect devices, help them find and learn about the vast range of products that connect with the SmartThings ecosystem and help them understand just how simple it is to get started in making their home smart.
        The experience rolled out to major retailers across the United States and United Kingdom and was housed in a unit that was custom designed with the 12" tablet at its center.

Role
Art direction, design

Team
Øyvind Nordbø, Hugo Wiledal, Denise Karakasis-Pires, Viet Hoang
The idle state was designed to cycle through a few smart home solutions using high contrasting brand colors as their backdrops with highly dynamic animation to increase the unit's presence in the store. The SmartThings ecosystem is not limited to Samsung products. It is an open platform that connects to devices from many manufacturers like Phillips, Sonos, and Google, that users might already own. The product catalog was designed to primarily communicate the breadth of products that are compatible with the ecosystem. Getting Started educates users on the 3 simple steps to turn your home into a smart home.
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