SL ’22

Los Angeles Lakers
Refreshing an Icon

        The Los Angeles Lakers were looking to connect with a new generation of fans and required a refresh of the brand and platform.
        The new Lakers positioning connects the team with fans both on the court and in the lifestyle, expressed in the statement “Bigger than basketball”.
        This led to an overhaul of content and messaging to be more balanced, and a shift from reporting to storytelling; sharing the journey, the trials and the successes in more detail.

Creative direction, user experience, design

Olle Larsson, Florian Root, Jennifer Pereira, Arvid van Kasteel, Kasper Kuijpers, Valerie Fuchs, Dodi Rataya, Viet Hoang